NLL partners with Brownstein group.

Posted: June 13, 2016 in NLL

Press Release

Well Nick, is trying to raise awareness of the NLL brand, with this agreement. Lets see if this bares fruit. Attempts in the past have been fruitless. Maybe this time it will be different? Not holding my breath. These moves fit. With the rumored relocation of the league office to the Philadelphia area.

From the press release.

To support the League’s growth, the NLL has also made two strategic chief appointments. Ashley Dabb has been named Chief Marketing Officer to oversee the planning, development and execution of the organization’s marketing strategies. Dabb previously served as Vice President of Marketing and Communications for the Philadelphia Union, Major League Soccer’s 16th franchise, where she managed the team’s branding, marketing and sales campaigns.

Additionally, the NLL has appointed Kevin Morgan as Chief Revenue Officer, in which he’ll be responsible for driving revenue growth across the organization. With more than 25 years of experience in the sports and entertainment industries, Morgan has represented numerous organizations and recognizable brands, including the NHL, NBA, NFL and NASCAR. Under his leadership, his organizations have generated hundreds of millions of dollars in revenue and achieved successful sales of tickets, premium seating, sponsorships and key alliances.

 

 

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